UFC: The Official Magazine

In 2009 I developed and pitched a magazine prototype to the Ultimate Fighting Championship. The title, in print from 2009 to 2015, gained worldwide distribution and licensed international editions in the Philippines and Brazil. I transitioned the title through three different publishing houses, built our app and social presence, and even sold a few ads.

Pro tip: Never say “good luck” to a fighter. They get a little grumpy when cutting weight, but still far easier to deal with than professional golfers.