SOCIAL
I’ve led social teams on brands ranging from financial to pharma, automotive to behavior change. Regardless of the category, effective social plays by different rules than above the line marketing.
You can’t sacrifice craft. But, channel-appropriate production beats cinema cam overkill every time.
Second, social media represents a value exchange. The viewer trades their time for utility, humor or an emotional sting. Make sure to hold up your side of the bargain.
The Real Cost \ Vape Prevention
Want to deliver a prevention message from the government to a teen? Keep the fact clear and the content weird.
The Real Cost \ CIGARETTE Prevention
Leaning into non-narrative storytelling can help convey a complex, science-based message in six seconds.
MARCUs By Goldman Sachs
You think you can’t use hook up culture to talk about macroeconomic forces? Hold my beer.
Universial Technical Institute
To reach new prospective students on social, we dove into car culture and grew our client’s Instagram audience by more than 150 percent.
Merck \ Nexplanon
We shot these videos in a closet and created $1.2 in media spend efficiency and increased the brand’s average view rate 211% by injecting some humanity into Nexplanon’s messaging.