About
I started in publishing, moved to branded content, and now I make ads. Previously I served as editorial director for Men’s Fitness, content development director for Complex Media’s digital editorial properties, and launched the Ultimate Fighting Championship’s official magazine content portfolio, turning it from a prototype into a global publication.
I’m an experienced creative director/copywriter with a record of success in leadership positions across editorial, brand, and agency roles. I have developed social, digital and integrated campaigns for brands such as New Era, The Real Cost, Lincoln Financial Group, Marcus by Goldman Sachs, Merck, FIAT, Sony, NHTSA, and Charles Schwab.
On the personal side, baking the perfect buttermilk biscuit ranks high on my list of goals. An inflatable T-Rex suit comes in handy more often than you would think. I live in New Jersey with my amazing wife, our two daughters, a super-mutt named Gus and wee little mini pup called Gibby. We had two rabbits. But, luckily, a fox ate them.
experience
May 2020 to Present
FCBNY
SVP, Creative Director
FDA / The Real Cost, New Era, The Gates Foundation, Marcus by Goldman Sachs, Lincoln Financial
August 2015 to April 2020
Reprise Digital / Society
Creative Director
FIAT, Dodge, Ram, FDA / The Real Cost, Sony, Charles Schwab, Merck
January 2009 to August 2015
Ultimate Fighting Championship
Launch Editor and Editor-in-Chief
UFC: The Official Magazine
October 2010 to November 2011
AMI, Inc.
Editorial Director
Men’s Fitness, Muscle & Fitness
March 2007 to November 2008
Complex Media
Content Development Director
June 2006 to March 2007
Dennis Publishing
Deputy Editor
Maxim
October 2005 to June 2006
Time, Inc.
Senior Writer
Golf
November 2004 to November 2005
Dennis Publishing
Sections Editor
Stuff
November 2002 to November 2004
Freelance Contributor
Men’s Health, Outside, Trader Monthly, Complex.com, Maxim, Stuff, StuffMagazine.com, Stuff Gamer, Giant, Antenna
March 2000 to November 2004
Dennis Publishing
Senior Associate Editor and Research Chief
Stuff
AWARDS
Silver Effie, FDA Center for Tobacco Products, The Real Cost (2025)
Bronze Effie, FDA Center for Tobacco Products, The Real Cost (2025)
Bronze Effie, FDA Center for Tobacco Products, The Real Cost (2024)
Bronze Clio, FDA Center for Tobacco Products, The Real Cost (2023)
Bronze Effie, FDA Center for Tobacco Products, The Real Cost (2022)
ACHIEVEMENTS
From 2023-2024, The Real Cost prevented nearly 450,000 teens from vaping.
I started a magazine from scratch and sold it to one of the world’s largest sports organizations.
I spent six weeks tearing apart a Volkswagen to successfully recover an uninsured diamond.
Made the podium for the office Halloween costume three out of the last five years.
My skills as a pizzaiolo continue to blossom.