About

I started in publishing, moved to branded content, and now I make ads. Previously I served as editorial director for Men’s Fitness, content development director for Complex Media’s digital editorial properties, and launched the Ultimate Fighting Championship’s official magazine content portfolio, turning it from a prototype into a global publication. 

I’m an experienced creative director/copywriter with a record of success in leadership positions across editorial, brand, and agency roles. I have developed social, digital and integrated campaigns for brands such as New Era, The Real Cost, Lincoln Financial Group, Marcus by Goldman Sachs, Merck, FIAT, Sony, NHTSA, and Charles Schwab.

On the personal side, baking the perfect buttermilk biscuit ranks high on my list of goals. An inflatable T-Rex suit comes in handy more often than you would think. I live in New Jersey with three of the most amazing women ever, and a super mutt named Gus. We had two rabbits. But, luckily, a fox ate them.

experience

May 2020 to Present
FCBNY
SVP, Creative Director
FDA / The Real Cost, New Era, The Gates Foundation, Marcus by Goldman Sachs, Lincoln Financial

August 2015 to April 2020
Reprise Digital / Society
Creative Director
FIAT, Dodge, Ram, FDA / The Real Cost, Sony, Charles Schwab, Merck

January 2009 to August 2015
Ultimate Fighting Championship
Launch Editor and Editor-in-Chief
UFC: The Official Magazine

October 2010 to November 2011
AMI, Inc.
Editorial Director
Men’s Fitness, Muscle & Fitness

March 2007 to November 2008
Complex Media
Content Development Director

June 2006 to March 2007
Dennis Publishing
Deputy Editor
Maxim

October 2005 to June 2006
Time, Inc.
Senior Writer
Golf

November 2004 to November 2005
Dennis Publishing
Sections Editor
Stuff

November 2002 to November 2004
Men’s Health, Outside, Trader Monthly, Complex.com, Maxim, Stuff, StuffMagazine.com, Stuff Gamer, Giant, Antenna
Freelance Contributor

March 2000 to November 2004
Dennis Publishing
Senior Associate Editor and Research Chief
Stuff