New Era / Nothing Beats Real

The only authentic on-field cap of Major League Baseball since 1993, New Era has earned the right to flex a little. After pitching and winning the business we developed and launched a new brand platform and two new, MLB-official New Era cap silhouettes for the 2025 MLB season.

In a sea of competitors and pretenders, Nothing Beats Real.

NE+Window+12%E2%80%9D+x+12%E2%80%9D.jpg
NE+Counter+8.5%E2%80%9D+x+11%E2%80%9D.jpg
NE+Panel+21.625%E2%80%9D+x+48.75%E2%80%9D.jpg
NE Poster 22” x 28”.jpg

Credits

ECD, Gary Resch
CD, Leila Moussaoui
Producer, Rhea Phipps
Senior Art Director, Ishaan Mohindra
Senior Copywriter, Daniel McCabe

Director, Dave Meyers
Editor, Nomad / Jai Shukla
Music, Duotone

Next

The Real Cost